Prints role in the customer journey

When a customer interacts with a brand, there’s a certain path they are directed on before making a purchasing decision. This is known as the customer journey and features both online and offline stages.

Knowing each stage will help get a brand message across to the intended target customer, in a meaningful and memorable way. As well as online marketing such as blogs, e-mails and SEO retargeting, there’s also lots of potential at different stages to use print to create a comprehensive customer journey.

We’ve created this infographic to point out the different stages where print can be used. We’ve also included some inspirational ideas for you to use in your own customer journey.

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