In a digitally obsessed world, it is fair to say that online marketing can be an effective way to market your brand. Yes, digital content is an important component to your marketing strategy and should be taken advantage of to promote your products and services, but if you’re thinking of directing all your marketing budget to digital, think again.
Print marketing done right can be vital to increasing sales and boosting brand awareness.
It can do things that digital marketing cannot.
For one, companies that use print have an easier time building trust with their customers. Printed materials such as business cards, brochures and banners help make businesses seem legitimate and trustworthy, which is why it’s so important that everything produced in print is expertly designed, reads well and is professionally printed.
It is also memorable.
Customers are more likely to take time to read the message of print products whilst digital messages are easy to get lost in a scroll. Tangible products are likely to be kept for a long time and be digested in more depth - if you’re looking for an effective way to convey your brand message, print marketing is the way to go.
Here are 5 keys print materials that should be key to your marketing strategy to help generate enquiries:
1.Business Cards
Business cards are vital for any meeting, networking event or conference. They are normally the first piece of content you exchange with new contacts. They are also incredibly important for brand recognition and for giving potential new prospects the first impression into your company.
2. Brochures
Brochures are a versatile marketing tool to showcase your products and services. They are easy to produce and distribute and can be a cost-effective way of getting your brand message across. They can be used at trade shows, in direct mail campaigns, in prospect meetings – they really are a fantastic and affordable tool to add to your marketing collateral.
3. Flyers
In a world where we are bombarded by emails and social media, distributing flyer via door drop is an effective way to get your brand out there. According to DMA Statistics, 57% of people open an addressed flyer when it arrives and is likely to be revisited 6 times on average. Not only are they an affordable way to get your key message out there, but they can also target specific demographics and are easy to digest.
4. Catalogues
No, we are not talking about the large phonebook style catalogues that normally have thin pages and lack creative design. The modern catalogue is now smaller, more creative and is all about quality. A well-designed catalogue is a great way to catch the eyes of buyers and prospects who will really appreciate them.
5. Promotional Merchandise
Branded merchandise can be an affordable way to get your potential prospects and current/lapsed client interested in your products/services and help build brand recognition. Once the item is on someone’s desk or in their home, promotional products work as ‘around the clock’ advertising, and really are one of the powerful ways to build brand equity.
We would be delighted to advise you on how you can make the most your marketing budget, and how to integrate print in your marketing campaigns. We have decades of experience under our belt so please get in touch!
We'd love to help you with your next print or design project.
If you would like to speak to our team, simply call us on 01522 300222.