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Home / News / Design size guide for social media graphics (2020)

Design size guide for social media graphics (2020)

18 September 2020

One of life’s mysteries…

‘Why are all the social image sizes and dimensions all different?’

It could be to keep social media managers busy or maybe because they are owned by different companies.

Who knows…?

Anyway, we do know that getting your images looking good on everything from Facebook to Twitter is nearly impossible without a guide, so we’ve put one together to ensure your social media accounts always look great (well, until their layouts change again!)


Still considered the world’s biggest social media platform, your graphics must be seen to help encourage reach and engagement.

  • Profile picture size: 180 x 180 px
  • Business page profile size: 180 x 180 px
  • Cover Image size: 820 x 312 px
  • Shared image and image link size: 1200 x 628 px
  • Event cover image size: 1920 x 1080 px
  • Highlighted image: 1200 x 717 px


With 330m users, everything moves very quickly on this platform so getting people’s attention is important.

  • Profile size: 400 x 400 px
  • Image size: 1024 x 628 px
  • Header photo 1500 x 500 px


Instagram is all about images so it’s even more vital that you get the dimensions right on this platform.

  • Profile picture size: 110 x 110 px
  • Photo size: 1080 x 1080 px
  • Instagram Stories size: 1080 x 1920 px


LinkedIn is all about connecting with people and positioning yourself as a thought leader so grabbing people’s attention is a must.

  • Profile picture size: 400 x 400 px
  • Background header image size: 1584 x 396 px
  • Company logo image size: 300 x 300 px
  • Company cover image size: 1192 x 220 px
  • Shared image of link size: 1200 x 627 px


If you’re looking to drive referral traffic to your website, Pinterest is an amazing social tool for doing so.

  • Profile picture size: 165 x 165 px
  • Pin sizes: Pins on board appear as 236 px wide (height is scaled) and have a min. width of 600 px when expanded
  • Board displays: 222 x 150 px (Large thumbnail) 55 x 55 px (smaller thumbnail)


With over 1 billion unique users every month, it’s not surprising that brands are using it as an opportunity to reach their fanbase.

  • Channel profile image size: 800 x 800 px
  • Channel cover photo size: 2048 x 1152 px (but views will vary on different devices)
  • Video uploads: 1280 x 720 px


If you haven’t used Tik Tok, your children probably have. It’s the latest video-sharing app that people (and brands) are going crazy over.

  • Video size: 1080 x 1920 px
  • Profile photo size: 200 x 200 px

Need help standing out online?

We know how important it is to look professional online as much as it is offline. That’s why we also specialise in a variety of digital design services including:

  • Social media graphics
  • Email marketing templates
  • Presentations
  • Infographics
  • Banner Ads
  • Online publications
  • Web Graphics
  • Diagrams
  • Virtual Backdrops
  • And much, much, more…

Get in touch today on 01522 300222 or request a quote. You can even organise a free consultation with our graphic design team (we even provide the tea and biscuits!)

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