While Easter might not have the same charm as Christmas, it is still an egg-citing holiday for the business calendar and one that many celebrate across the UK.
In 2022, consumers spent an incredible 1.3 billion British pounds on Easter and figures could be similar for 2023 - it is no wonder it can be an extremely profitable holiday for businesses!
That is why if you are feeling a bit stuck about how to achieve a good ROI on this holiday, don’t worry. We have put together a few creative marketing ideas that are ‘im-peck-able’ and can help increase sales.
It’s no yolk! (Okay, we’ll calm down on the Easter puns)
Like Christmas, Easter does revolve around chocolate and sweets. That’s why this holiday is the perfect opportunity to have your own selection of branded confectionery range to treat your customers and prospects
Leading up to the Easter holiday, consider using Easter-themed packaging to make your parcels stand out. For a lower-cost alternative, you can also use custom stickers with Easter-themed graphics for a festive touch.
Cards might be more associated with Christmas, birthdays and even Valentine’s Day but you can stand out from your competitors and show your customers how much you appreciate their business by sending out Easter cards. This is also a great way to keep your brand top-of-mind.
Make the most of print and create custom-shaped vouchers and loyalty cards to surprise your customers in the lead-up to Easter. The voucher could even ‘crack open’ to reveal a unique code for them to use to get money off or a gift. Doing something like this can really increase customer loyalty.
If you have an office or store that customers visit, take advantage of how colourful Easter can be and use POS displays and graphics that have been designed with Easter in mind to encourage customers and prospects to take action.
The Easter holidays can be a fantastic time of year to be creative with your print marketing and connect effectively with your customers.
So, stop making egg-scuses and hop to it.
And we promise to stop making Easter puns… well, maybe for a bit.
Whatever your print and design requirements, we are here to offer advice and provide a full range of creative solutions for every type and size of business.
Give us a call at 01522 300222 or send us an email to discuss your requirements - we’ll be happy to help.
We'd love to help you with your next print or design project.
If you would like to speak to our team, simply call us on 01522 300222.