And just like that, 2022 was knocking on our doorstep (we are pretty sure it was 2019 yesterday)
As we look ahead to the new year, we have also been looking at emerging graphic design trends that are sure to define the year and get our creative juices flowing.
Graphic design trends are constantly changing. That is why it is important to keep up to date with them and know the best way to generate a response and action from your audience.
With that in mind, let us take a look at the 2022 graphic design landscape.
Typography is ever-evolving with designers finding new ways to experiment with typefaces, from funky lines and 3D elements to illustrations and animations.
One type of typography that is breaking the standards is ‘fonts with a twist’. This could be one single letter might be upside down, bigger or smaller, in a different font or completely missing. One recent example of ‘fonts with a twist’ recently would be the Squid Games title with their use of shapes and exaggerated lines.
The ever-growing and evolving technique of three-dimensional shapes allow words or animations to jump off the page and come to life, offering limitless possibilities for designers.
This technique is best used in line with the story you are trying to convey, it shouldn’t feel forced and should be easy to understand. This trend is very adaptable for all formats including animations and illustration as well as web design and typography.
Brands appear to be moving to monochromatic (using only one colour), with bold palettes to create a punchier look and feel.
For digital artwork, ‘colourful minimalism’ has also been mentioned as an upcoming trend to ensure that when people are scrolling, the design will ensure people will take notice.
It has never been so important for your business and marketing collateral to be more inclusive visually. Icons, illustrations, videos and images should no longer be white, male and able-bodied, and should now represent a more diverse range of people. Humanistic and empathetic inclusive designs should form the basis of any quality product or service.
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