How to take advantage of Royal Mail's CV-19 incentive scheme

When the pandemic hit the UK, for us it meant no longer printing event booklets, exhibition displays and show guides.

Our focus went to printing and supplying various social distancing items such as floor stickers, desk dividers and hand sanitiser stations as well as running direct mail projects to distribute business-critical communications and mail ‘working from home’ packs for clients and their employees.

As businesses begin to move from ‘crisis mode’ to ‘build and recovery’, we are seeing more and more of our clients utilising direct mail to cut through ‘online fatigue’ and taking advantage of Royal Mail’s new incentive scheme.

This incentive scheme from Royal Mail awards businesses who utilise direct mail in 2020 and helps them maximise budgets. This means that if you send out catalogues, brochures and mailers via Royal Mail between now and December, you could be awarded postage credits to use in 2021.

Eligible businesses and mailings include:

• Retailers
• Charity fundraising appeals
• Publisher mailings promoting magazine subscriptions
• Theatres and restaurants looking to rebuild revenues
• Any mailing to support consumers’ physical or mental wellbeing
• Any travel or leisure firm sending mail to drive business
• Mailing to replace a channel that is not effective during the lockdown
• Thanking customers for their support during the crisis

This scheme provides a lifeline for organisations that need to communicate with their customers in a meaningful way and allows you to make the most of your marketing budget now and in the next 12 months. It gives you the power directly engage with your customers.

For more information on how to utilise Royal Mail’s incentive scheme, please call 01522 300222 or email graham@visualprint.co.uk.

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