If you think e-commerce businesses just use digital marketing, then think again!
More and more internet-based companies are realising the true potential of print marketing. When done right, it can help you stand out from your competitors, lead to repeat custom and inevitably, improve the overall customer journey.
But which print items should you invest in? Let us show you…
While some may think of them as outdated, business cards remain an affordable and effective way to promote your brand.
You have just got to do it right. This means investing in some added touches such as lamination, spot UV and foil. You also need to include details such as your website address and social media tags.
They can be handed out at events that you may attend as part of your marketing strategy and can also be included in orders so your customers can pass them on to family and friends.
Postcards are an effective way to thank customers for their purchase, promote discount codes and share ways your customer can follow you online, postcards. Similar to business cards, they are a low cost and effective way to add a special touch to your orders and offer a chance to upsell.
Packaging is all part of the customer journey, especially for e-commerce businesses that sell physical products.
Plain packaging is not going to spark any joy when it arrives or get shared on social media… but a branded gift box certainly will.
A gift box with your logo, brand colours and key messages is a striking way of presenting your products. It demonstrates to your customers that extra step you are taking to protect their orders and ensures they love receiving your items in the post.
Want to go the extra mile? Add some branded packaging tape.
Another effective way of presenting your product is with branded tissue paper. It can be used to wrap your products as an extra layer of protection in transit as well as showcase your brand. It may seem just a small thing, but these added touches make a difference to the customer’s journey and helps to demonstrates that you care about your products.
You can even get environmentally friendly tissue paper so your packaging not only looks great but is also sustainable.
Adding Labels and stickers to your products are essential to inform and educate your customers as well as demonstrate your brand. These can be stuck directly on the products or hanging gift tags also work well as they can be quickly changed for seasonal trends.
Let’s chat about print!
The potential of print is limitless and we’re here to help you make the right, first impression through print. Get in touch today to discuss your latest print project.
We'd love to help you with your next print or design project.
If you would like to speak to our team, simply call us on 01522 300222.