It is no secret that certain communication tactics that were successful a few years ago will be as effective in present times.
Nowadays, there are more sources of media and more methods of avoiding them. Attention spans are dropping with music streaming listeners not hearing your radio ads, TV adverts being skipped, and people are looking for suppliers on the web (and not in the Yellow Pages!)
But there is one thing that people are still taking notice of and that is mail coming through the post. Despite the digital era, direct mail continues to be a vital marketing tactic for numerous businesses.
That is why if your marketing approach has become stagnant, or you are looking to target your prospects more strategically, personalised direct mail might be the ideal solution for you.
Personalised direct mail is often used to maximise return on investment. Based on demographic information, buying habits and where they live, this strategy creates tailored communication to grab the attention of customers and prospects.
This approach demonstrates to your customers that you are taking the time to understand them, and they only receive offers and communications that meet their individual needs or buying habits. Due to the sheer amount of spam people receive in their emails daily, the ability to hold a physical item offers much strong brand recognition.
A personalised direct mail campaign goes beyond just knowing your name
Whatever your brand is, understanding your customers is at the very centre of every successful business, whether you sell directly to individuals or other businesses. And ensuring they know this can create a trust (and loyalty) between you and the customer.
Now that you know what personalised direct mail is, you are probably wondering how to implement it. Here is some inspiration to get the ball rolling:
Hobbies – Does your brand appeal to people with a particular interest?
Previous purchases – For example, is the customer due for an eye test?
Birthdays and Anniversaries – Send an offer to customers celebrating a special occasion
Relationships – invite customers to purchase items for their significant others
Age – the way you talk to your customers with vary depending on if they are gen z, millennials or boomers.
If you are looking to generate leads, increase retention or start to build a relationship, personalised direct mail can be one amazing and cost-effective way to reach your consumers and get them excited about what you have to offer.
Just remember that mastering direct mail takes time. Once you find what works, make sure to keep testing, measuring and refining.
At Visual Print and Design, we will manage the entire direct mail process on your behalf, which includes:
Whatever your requirements, we are here to offer advice and provide a full range of direct mail solutions for every type and size of business.
Our team are here to help with all your direct mail print and distribution requirements. Give us a call at 01522 300222 or send us an email to discuss your requirements - we’ll be happy to help.
We'd love to help you with your next print or design project.
If you would like to speak to our team, simply call us on 01522 300222.