Graphic design is just making things look pretty, right?
Wrong!
Great graphic design is an important tool for any business, it is how you communicate with people including your customers, potential clients and associates.
It should be relatable, convey your business and its benefits effectively and quickly entice customers to take action.
It can also solve problems when done right.
Don’t underestimate the importance of having a strong brand.
From a design perspective, branding is everything from your colour scheme and font to your logo and symbols and that’s why it’s important to invest in it from the start. A company that takes into consideration how they look are more likely to be perceived as trustworthy and people will form positive opinions about your company from the offset.
Within a matter of seconds, a person will form an opinion about you.
That’s why first impressions count!
It doesn’t matter if they find out about your company from your website, on social media or when they receive marketing material through the post - your branding is what represents you in the world online and offline, and it needs to be consistent.
You wouldn’t do your own plumbing and you wouldn’t do your own accounts…so why are you doing your own design? Stop treating graphic design as an expense and begin thinking of it as an investment.
Investing in quality graphic design will give the confidence that you have a strong brand that has longevity. Go cheap and it’s likely you’ll be spending more time and money in the long run.
Studies show that visual appeal strongly influences consumer opinion, therefore if a consumer finds your website unattractive or hard to navigate, or your business card is poorly designed, chances are you won’t convert that order.
We love nothing more than talking about exciting new print and design projects.
Get in touch today or have a browse of our creative design services. Alternatively, you can organise a free consultation with our graphic design team (we even provide the tea and biscuits!)
We'd love to help you with your next print or design project.
If you would like to speak to our team, simply call us on 01522 300222.