Promotional merchandise has been around for centuries; it may not have the same impact or have the variety that we do now, but the first traceable promotional product dates to 1789. These were personalised buttons for George Washington when he was elected president. Fast forward to today, the promotional merchandise industry is now worth a huge £1-1.2 billion. Like every sector, the promotional merchandise industry is ever-evolving, following emerging trends.
Exhibitions, trade shows, and events have become huge channels for organisations in every sector to distribute promotional merchandise tailored to their brand. However, branded products are just the starting point when preparing for exhibitions, so we have put together this ultimate guide to get you ready for any upcoming events in 2024.
As sustainability is a growing concern, we have highlighted some eco-friendly promotional gifts. These items are aligned with environmentally conscious values and are equally or even more effective when distributed at events.
You can now use many sustainable and eco-friendly materials to make tote bags. For example, cork, RPET, and organic cotton are some sustainable alternatives that help reduce the environmental impact. Tote bags have become an indispensable part of trade show giveaways. They offer a practical solution for attendees to carry brochures, pamphlets, and other promotional materials. Customisable with your logo, tote bags increase brand visibility at the event and beyond, making them a lasting and impactful choice.
Many businesses are branching out from the usual plastic ballpoint pen to more innovative and sustainable stationery. The options are endless, from the bamboo inkless pen to the recycled paper ballpoint. Branded writing instruments are a popular promotional merchandise item for exhibitions because they can be easily tailored to fit your brand image with many different colours and styles available.
Travel mugs are a smart choice for event giveaways as they have ample space for customisation, allowing room for a compelling brand message. They can be made with sustainable materials and reusable, reducing the environmental impact whilst increasing your brand visibility.
Opting for notebooks made from bamboo, cork, or recycled paper helps the environment and creates a lasting impression on potential clients at exhibitions and trade shows. Branded notebooks are constant reminders of your brand, extending the reach of your marketing efforts beyond the event. Personalising notebooks with individual names is a great way to create a more intimate connection with your specific audience. This works well for new recruits or new prospects.
As technology advances, so do attendees’ needs. Provide a solution with eco-friendly multi-function cables compatible with various devices. Their practicality and eco-conscious approach make these cables an ideal choice for modern exhibition goers.
Getting ready for trade shows involves more than just promotional gifting, looking the part matters too. Branded lanyards and personalised name badges enhance the overall impact of your presence at these events. These accessories create easy recognition of your brand and help attendees associate names with faces, increasing the likelihood of them remembering you and your brand.
There are numerous cost-effective ways you can engage your audience at these events. Ensuring your stand is vibrant, sharp, and on-brand will help attract potential prospects to your display. Various options can be employed, such as fabric backdrops, roller banners, light boxes, pop-up counters, or a straightforward yet impactful table runner.
We’d love to help your next business event shine through expert print and design. Send us an email or call us on 01522 300222 to arrange a free consultation with one of our experts.
We'd love to help you with your next print or design project.
Alternatively, if you would prefer to speak to our team, simply call us on 01522 300222.